This is the issue. If your marketing, product, and hiring lingo is all self-aggrandizing BS, then your organization will come to reflect that same style. Tech c

This is the issue. If your marketing, product, and hiring lingo is all self-aggrandizing BS, then your organization will come to reflect that same style. Tech companies are creating BS, communicating BS, and rewarding BS, so is it really such a surprise that the workers themselves have live/breath/eat BS in order to succeed? Those who don't embrace are seen as not fitting in to that organization's "corporate culture".