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I count my site to be ahead of the curve in a different direction in that we sell and host our own advertising (static jpgs) and do not use any 3rd parties for
by stevesearer 8y ago
I count my site to be ahead of the curve in a different direction in that we sell and host our own advertising (static jpgs) and do not use any 3rd parties for ads. This helps us control the ads content as well as get to keep 100% of ad revenue.
The only 3rd party thing we use is Google Analytics and a Google font, but the site still works fine when users block them.
- tracker1 8y agoI really wish more sites did this... I know that for sites that don't get, say 1M views a month, it would be difficult to match the ad networks... but for even a million views a month, it's probably better to get dedicated/approved ad support and building relationships with vendors than to try to poison your own site with ad networks, often blocked.
- smolder 8y agoThis is the best thing for the web, I think. It's doesn't seem as good for advertisers in terms of utility for targeting, but on the flip side, I for one am more willing to support sponsors when they have a direct relationship with the content provider.
- stevesearer 8y agoYou don't really need advanced targeting analytics when your content is narrow enough and draws a particular type of reader. In our case, readers are likely interested in office design/office furniture products because all we do is publish office design project images and information. I have an idea I'm hoping to work on in the coming years which aims to move the web back in this direction now that I've had some years of experience doing it.