"Different" by Youngme Moon. This book was given out at the Business of Software 2010 conference, and she also spoke there. It's basically a call to arms for

"Different" by Youngme Moon. This book was given out at the Business of Software 2010 conference, and she also spoke there. It's basically a call to arms for meaningful differentiation with organized business case studies of companies that have achieved it. http://www.amazon.com/Different-Escaping-Competitive-Youngme-Moon/dp/0307460851 http://www.amazon.com/Different-Escaping-Competitive-Youngme...