That is why this would work. Ride prices becoming a bidding war between drivers. Say the price of an Uber ride is $5.00, why wouldn't a driver bid $4.50 for the

That is why this would work. Ride prices becoming a bidding war between drivers. Say the price of an Uber ride is $5.00, why wouldn't a driver bid $4.50 for the same ride, they take more of the profits? Furthermore, if I'm a driver at the end of my shift and that rider wants to go to the corner store next to my home, I'd bid even lower to win the ride. Thus, drivers and riders are better off.