Agreed. The are using gross margin to fuel crazy growth. Much like Amazon. Tesla went from 0 2012 to #1 in 2018 in the premium segment. Certainly looks like

Agreed. The are using gross margin to fuel crazy growth. Much like Amazon. Tesla went from 0 2012 to #1 in 2018 in the premium segment. Certainly looks like if they stopped expanding at a crazy rate that they would collect profits at a very healthy rate. I'm sure just about everyone in the premium segment would love to "fail" by selling 63,000 cars costing over $50k each with gross margin of 20%.