I don't think anyone would argue that a content payment architecture that demands a user endlessly make a stack of decisions isn't doomed to fail. But that's a

I don't think anyone would argue that a content payment architecture that demands a user endlessly make a stack of decisions isn't doomed to fail. But that's a criticism of a specific implementation of microtransactions. In a future Brave / BAT world where a variety of microtransaction experiments can play out, I'd imagine a bunch of un/successful experiments that then start to gain wider adoption depending on the industry / publisher. Maybe the transaction is just for specific goods, like ebooks, higher quality video feeds etc, or maybe it's a time spent cost with a standardized market rate up to a maximum amount which reflects a weekly / monthly unlimited subscription. Attention-based microtransactions are much more feasible with something like BAT + Brave (with its on-device machine-learning model). Maybe even with everything planned it still fails, but as the experiments haven't even started it'll be interesting to see what, if anything takes.