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Ask YC: Email marketing tool
I am looking for a low-cost email marketing tool that I can use to start sending newsletters and messages to potential customers. I want to find a reliable provider that has high deliverability, but that isn't too pricey. I'm a start-up, after all.
I considered building this myself, but I'm guessing that there are lots of good products already on the market. Can anyone suggest something that they've used?
- julieb2 18y agomy company uses eloqua. I have a feeling that they might not satisfy the "low cost" requirement, though.
- xirium 18y agoWebPower ( http://www.webpower.nl/ http://www.webpower.nl/ ) runs opt-in mailing lists with quick import options and an AJAX interface. The client list ( http://www.webpower.nl/wp.php/webpower/klanten/ http://www.webpower.nl/wp.php/webpower/klanten/ ) is quite impressive.
- webwright 18y agoCampaignMonitor.com is outstanding unless you're doing high volume/spammy stuff. I'm concerned that you say "potential customers". Where are you getting the list of people/emails?
- mchang16 18y agoFair question! I won't be mailing anyone that doesn't give me permission...my application will require people to login and give me permission to email them...after I do that, they may or may not become customers. But I won't message anyone that doesn't opt-in!
- ideas101 18y agotry http://www.constantcontact.com/index.jsp http://www.constantcontact.com/index.jsp : it was free for 60 days - dont know whether they still run that offer.
- dshah 18y agoI use ConstantContact for my email distribution at http://OnStartups.com http://OnStartups.com. Has worked well for me. Disclaimer: Gail Goodman, the CEO of ConstantContact is on the board of my startup. But, I was a fan of the company well before that.
- bigtoga 18y agoI was in the same position about two years ago and, due to the high cost of services like ConstantContact/CampaignMonitor, I voted to build my own. After two years, I had built my list up to about 10k users and my web host finally came to me and asked me to move it off to another app/site/VPS. It took me about a day to implement, I guess, and I think it saved me probably $2500-$5000 even when I consider the time value of my development time. I advise that, if you can charge yourself less than $150/hr for your time and you will be sending to a small amount of ppl initially, build it yourself.
- sahadeva 18y agohttp://www.madmimi.com/ http://www.madmimi.com/ is new / neat / ajaxy. Check it out, it's got some nice features.
- jakewolf 18y agoHow come there isn't an YC company doing pretty and easy to create and manage email marketing?
- daniel-cussen 18y agoBecause there aren't that many YC companies, and because email marketing is usually spam, making it morally questionable.
- omarseyal 18y agois spam morally questionable? or is it just frowned upon by social norms
- aneesh 18y agoIf you think there's really a need for it, start one yourself and apply to YC with it.