> If everyone uses either of your suggested options the publishers go broke and there is no content to view. This is absolute bullshit: people will pay more th

> If everyone uses either of your suggested options the publishers go broke and there is no content to view. This is absolute bullshit: people will pay more than they realize for content, and people will produce it for free. One way or another people will consume content. We should all encourage the reduction of useless crap on the internet that exists solely to drive ad views. The faster we all block ads the faster we move past ads. I suspect if literally everyone on the internet blocked ads today, we would have an extremely short time of excellent free content + paid subscription content before moving to a micro-transaction model.