It's much faster is one big reason. For instance I tend to have quite a lot of tabs/windows open at any given time and generally do not shut down my computer or

It's much faster is one big reason. For instance I tend to have quite a lot of tabs/windows open at any given time and generally do not shut down my computer or close my windows. And Firefox starts to crawl in this scenario both in terms of very poor performance as well as its countless memory leaks. Brave works fine without needing regular restarts. But really I think one of the coolest features is one click per-site configuration of scripts/cookies/fingerprinting. For instance most paywalls that have pop-in paywalls to try to 'tease' the user rely on scripts. This paywall is now removed by clicking the lion icon (in the top right) and then clicking on scripts blocked. And this is automatically then saved per site. Another neat little feature is similar one-click functionality for single-instance Tor windows. Imagine a site is geoblocked, blocked by your government, or you'd simply like to see what a site would return from another country or with no information at all on you. You can right click on a link and select 'Open link in private window with Tor', and you can then similarly change identities with a single click. Awesome stuff. All this said, I think the GP comment is correct. I'm attracted to Brave because of these sorts of features and I will never once enable ads, even if I'm paid to do so. In my, perhaps eccentric, opinion I think ads are psychologically harmful at scale. Everybody thinks they are not affected by ads, yet look at consumer behavior at large and we've become incredibly irrational market actors. And companies continue to pump out trillions of dollars on ad spending. One of these groups is right, and I think it's clear which one. As such, I'm not arrogant enough to believe myself immune to such effect, so yeah - no thanks.