I'm a fan of Brave's mission, and the browser itself is great (basically Chromium but faster), but the practice of hiding publisher's ads but showing their own,

I'm a fan of Brave's mission, and the browser itself is great (basically Chromium but faster), but the practice of hiding publisher's ads but showing their own, which may or may not end up compensating the publisher, seems fairly unethical. I think a couple things would make it less objectionable and more awesome: 1. don't block verifiably "clean" ads by default, which basically means lightweight, no JavaScript, etc. Something like AMP for ads. If a publisher wants to show their own ads, given them a reasonable way to do so without buying into the whole centralized Brave/BAT system. 2. don't allow users to keep the money they "earn" from viewing the replacement ads. Ideally hold it in an escrow smart contract that automatically sends it to a charity if the publisher doesn't claim it after a certain amount of time. 3. come up with a way for publishers to easily allow users to pay per-article. I don't pay for a WSJ subscription but occasionally I want to read an article. Let me easily pay, say, $0.25 per article, otherwise I'll continue to find ways around your paywall.