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To be fair, the general cycle is that any ad network/publisher platform tends to get started with the shady affiliate and performance marketing scene, and then
by shostack 8y ago
To be fair, the general cycle is that any ad network/publisher platform tends to get started with the shady affiliate and performance marketing scene, and then as they grow, they gradually get on the radar of more "reputable" advertisers, and eventually costs rise and they begin actively pushing the smaller ones out for brand safety reasons to let them drive up their CPMs for big brands.
- manigandham 8y agoDoesn't that only work when the users have no choice (other than the trade for content)? Would you enable ads if all you got was scammy links? How many users would enable to get to that critical mass?
- shostack 8y agoCompeting on features and winning in the marketplace can be enough. Facebook wasn't the first social network. Google wasn't the first search engine. People had plenty of choice.