This is not hn-ism, multiple studies such as Viber study, Stanford study by Athey et al have proven than less than 1 in 4 people care about privacy. Even within

This is not hn-ism, multiple studies such as Viber study, Stanford study by Athey et al have proven than less than 1 in 4 people care about privacy. Even within those who care, vary few can resist small reward in exchange for divulging valuable personal data. In Stanford study, for example, vast majority of students were willing to give out their friend's email addresses for a pizza. I recently visited car dealer where they asked for SSN and my annual income before finalizing purchase and I asked them why they need that information. The person looked at me as if I was the first person to question that.