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BMW doesn't need to pay top dollar for a prestigious brand, they already have one. Tesla will be bought out by the likes of Geely or Tata who don't have strong
by kylec 7y ago
BMW doesn't need to pay top dollar for a prestigious brand, they already have one. Tesla will be bought out by the likes of Geely or Tata who don't have strong brands of their own, but have already been going around and scooping up smaller car brands like Volvo and Jaguar.
- onlyrealcuzzo 7y agoRight. And if things go badly for Tesla, the brand likely won't be as valuable.
- kec 7y agoThey have history of doing so though: They own both Mini and Rolls-Royce now.
- olivermarks 7y agoIt's quite possible something similar to the Fisker bankruptcy might happen - Fisker's assets were bought out by Wanxiang Group who then launched Karma Automotive, resuming manufacture of their 'Revero' plug-in hybrid car, which is an improved version of the old Fisker Karma.
- hi5eyes 7y agodidnt fisker just announce partnership with rimac and pinifirina
- olivermarks 7y agoyes fisker retained the name but not the karma
- _pmf_ 7y agoBMW bought the brand rights to Rolls Royce for 120 million EUR. BMW will not buy Tesla at anything above a eighth of their current stock price.
- Neil44 7y agoThey saw the value of the Mini brand and didn't want to put a BMW badge on a lower end car, so they held onto it when they jetisoned the rest of the Rover group. The RR brand is selling to different customers than the BMW brand is. But I don't see that BMW would need the Tesla brand, there's too much overlap there IMO.
- _fizz_buzz_ 7y agoNot really. They merged with Rover and bought Rolls-Royce in the 90s. At the time the BMW management wanted to expand. Mini is a holdover from the Rover merger. This merger is largely seen as a failure and BMW divested from all Rover brands (except Mini). For more than 20 years BMW has not expanded.