> Growing ad revenue 30% YoY with users rising 8% YoY means FB is really improving on monetizing its userbase Generally for a service like FB, just by becoming

> Growing ad revenue 30% YoY with users rising 8% YoY means FB is really improving on monetizing its userbase Generally for a service like FB, just by becoming more valuable and useful to its users revenue can increase non-linearly with increases in users.