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If everyone uses either of your suggested options the publishers go broke and there is no content to view. Brave has a plan for that. So yes, they are farther a

If everyone uses either of your suggested options the publishers go broke and there is no content to view. Brave has a plan for that. So yes, they are farther along than any idea you have presented.

RandomBacon 7y ago
There are websites that sell static ad space and don't use third-party tracking tools. I'm not saying that is the answer, or that Brave/BAT is not the answer. I'm just saying if battery life is what you care about, there are better alternatives.
- atomical 7y ago
  Brave doesn't block those ads.
  - RandomBacon 7y ago
    Okay. Neither does my "suggested options".
- paulryanrogers 7y ago
  > I'm just saying if battery life is what you care about, there are better alternatives. There's no evidence that ad blocking can scale. Seems a bit like suggesting reducing the cost-per-mile by blocking a car's licence plate and skipping out on paying for gas. It's technically an alternative, but not one that can work for everyone.
yjftsjthsd-h 7y ago
There are three kinds of websites: 1. Valuable websites with ads, 2. Valuable websites without ads, 3. Value-free websites with ads. You assume that the first is dominant, but I find it to be vanishingly rare and therefore embrace the death of ads and thus the end of clickbait and other worthless wastes of space that are only propped up by ads.
tomc1985 7y ago
> If everyone uses either of your suggested options the publishers go broke and there is no content to view. Yay! Then things go back to nerds willing to pay for hosting. Then maybe the internet will go back to being an information resource rather than a machine for monetizing my attention and emotions
- rchaud 7y ago
  I agree that the Internet as we know it is full of content marketing disguised as informational resources, but that's not the Internet's fault. It is the result of the perverse incentives created by a small group of search engines and social media networks. They render your presence as more or less invisible unless you're constantly spamming your followers with low-content posts and ruining your website with lead-gen focused blog posts.
drb91 7y ago
> If everyone uses either of your suggested options the publishers go broke and there is no content to view. This is absolute bullshit: people will pay more than they realize for content, and people will produce it for free. One way or another people will consume content. We should all encourage the reduction of useless crap on the internet that exists solely to drive ad views. The faster we all block ads the faster we move past ads. I suspect if literally everyone on the internet blocked ads today, we would have an extremely short time of excellent free content + paid subscription content before moving to a micro-transaction model.
- rchaud 7y ago
  We haven't yet reached the tipping point where adblock use is so widespread that publishers start bringing ad sales back in-house. But with each passing year, media companies are implementing ways to be less reliant on digital ad revenue, either via sponsorships, native advertising, conferences etc.
Nursie 7y ago
> If everyone uses either of your suggested options the publishers go broke While we would lose some valuable content, the unpicking of the advertising monster from the world could only be a positive. It preys on interpersonal communication and human psychology, and exploits everything good and trustworthy that it can to turn it into more dollars for itself. Let's move to a post-advertising economy please, by taking back control of our eyeballs.

If everyone uses either of your suggested options the publishers go broke and there is no content to view. Brave has a plan for that. So yes, they are farther along than any idea you have presented.

RandomBacon 7y ago

There are websites that sell static ad space and don't use third-party tracking tools. I'm not saying that is the answer, or that Brave/BAT is not the answer. I'm just saying if battery life is what you care about, there are better alternatives.

atomical 7y ago
Brave doesn't block those ads.
- RandomBacon 7y ago
  Okay. Neither does my "suggested options".
paulryanrogers 7y ago
> I'm just saying if battery life is what you care about, there are better alternatives. There's no evidence that ad blocking can scale. Seems a bit like suggesting reducing the cost-per-mile by blocking a car's licence plate and skipping out on paying for gas. It's technically an alternative, but not one that can work for everyone.

yjftsjthsd-h 7y ago

There are three kinds of websites: 1. Valuable websites with ads, 2. Valuable websites without ads, 3. Value-free websites with ads. You assume that the first is dominant, but I find it to be vanishingly rare and therefore embrace the death of ads and thus the end of clickbait and other worthless wastes of space that are only propped up by ads.

tomc1985 7y ago

> If everyone uses either of your suggested options the publishers go broke and there is no content to view. Yay! Then things go back to nerds willing to pay for hosting. Then maybe the internet will go back to being an information resource rather than a machine for monetizing my attention and emotions

rchaud 7y ago
I agree that the Internet as we know it is full of content marketing disguised as informational resources, but that's not the Internet's fault. It is the result of the perverse incentives created by a small group of search engines and social media networks. They render your presence as more or less invisible unless you're constantly spamming your followers with low-content posts and ruining your website with lead-gen focused blog posts.

drb91 7y ago

> If everyone uses either of your suggested options the publishers go broke and there is no content to view. This is absolute bullshit: people will pay more than they realize for content, and people will produce it for free. One way or another people will consume content. We should all encourage the reduction of useless crap on the internet that exists solely to drive ad views. The faster we all block ads the faster we move past ads. I suspect if literally everyone on the internet blocked ads today, we would have an extremely short time of excellent free content + paid subscription content before moving to a micro-transaction model.

rchaud 7y ago
We haven't yet reached the tipping point where adblock use is so widespread that publishers start bringing ad sales back in-house. But with each passing year, media companies are implementing ways to be less reliant on digital ad revenue, either via sponsorships, native advertising, conferences etc.

Nursie 7y ago

> If everyone uses either of your suggested options the publishers go broke While we would lose some valuable content, the unpicking of the advertising monster from the world could only be a positive. It preys on interpersonal communication and human psychology, and exploits everything good and trustworthy that it can to turn it into more dollars for itself. Let's move to a post-advertising economy please, by taking back control of our eyeballs.