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Is BAT trackable? (I think it's an Ethereum token right, thus trackable?) When BAT is paid out to people surfing the web, does someone knows what ads they saw
by RandomBacon 7y ago
Is BAT trackable? (I think it's an Ethereum token right, thus trackable?)
When BAT is paid out to people surfing the web, does someone knows what ads they saw, maybe what webpages they visited to see those ads?
- justsee 7y agoBAT activity for user rewards etc happens off-chain at the moment, but I think the plan is to move it all on-chain when Ethereum can support that level of activity. A user model is built on-device to allow for opt-in targeted ads, but that model does not leak across the wire. Because the user model is not bound by a security sandbox, it can build a much richer model of user behaviour than even the most invasive ad-tech solutions that exist right now. So Brave claims end-users get more relevant, targeted ads and more privacy, because this model can't be accessed off-device. It sounds good in theory, and now ads are live we'll get to see how true it is in practice.
- solveit 7y agoRe first question: That is correct. BAT is trackable as are all Ethereum tokens. But Ethereum 2.0 is planned to allow much more powerful privacy features, so it's not clear what choices BAT will make when the option is available.