> The fact that, in today's world, a single misstep generates an immediate and irrevocable loss of trust, even when that misstep is quickly corrected and apolog

> The fact that, in today's world, a single misstep generates an immediate and irrevocable loss of trust, even when that misstep is quickly corrected and apologies are issued, is incredibly weird to me. It pushes people to hide their mistakes instead of being open about them... This happened in the past too. What people did in the past was "move to another town", but in the age of the Internet you can't really run away from your public gaffes. In this particular case, it's commendable that Caddy reversed course on the ads. However, many people's first exposure to Caddy was this ad story and it is extremely hard to change first impressions.