I had a much lower LTV and I used to be a fan and wanted to work for Apple. My attitude changed around the time of the "I'm a PC" ads. Back then I didn't have

I had a much lower LTV and I used to be a fan and wanted to work for Apple. My attitude changed around the time of the "I'm a PC" ads. Back then I didn't have much money so I only had a PC, and I could also customize my PC. I knew how not to mess stuff up, so their attack ads felt like an attack on me. I'm much more wealthy now, so my LTV could have been higher... (I've certainly spent a lot more money since then on computers than people do on cars) oh well.