The fundamental issue with zealotry. When ever this comes up, I think of this small (200 person) study on brand identity and self identity. https://arstechnic

The fundamental issue with zealotry. When ever this comes up, I think of this small (200 person) study on brand identity and self identity. https://arstechnica.com/science/2011/08/users-treat-criticism-of-favorite-brands-as-threat-to-self-image/ https://arstechnica.com/science/2011/08/users-treat-criticis...