A classic pivot. They used BugMeNot's audience and reach to slingshot RetailMeNot into a huge site. You would be forgiven for having written them off from whe

A classic pivot. They used BugMeNot's audience and reach to slingshot RetailMeNot into a huge site. You would be forgiven for having written them off from where they started with BugMeNot. You look at that site and say, "How in the world can you monetize that traffic?!" I mean, Reddit users may be a tough audience, but at least most of them registered! But they had good resources and obviously had the resourcefulness. Resourcefulness and resources. What else could you need?