4 ms·
I don't get the headline. "Accenture sued over website redesign so bad it Hertz". Are they trying to use Hertz instead of hurt??
by unlimit 7y ago
I don't get the headline. "Accenture sued over website redesign so bad it Hertz".
Are they trying to use Hertz instead of hurt??
- probably_wrong 7y agoYes
- dentemple 7y agoIt's what we in the industry call a "pun", or a "play on words".
- baud147258 7y agoIt's the register, it's their habits of using tabloid-style headlines with those kind of jokes and puns, even if the content is not (always) outrageous. Personally when I submit a story from there, I'll transform the title to a "normal" headline, which is more readable and in-line with the expectation here; also many titles are too long for the HN title limit, so I have to do it anyway.
- knolax 7y agoHertz is a car rental company in North America that hired Accenture to redesign their website. The redesign was bad so Hertz broke off the contract and sued Accenture.
- WheelsAtLarge 7y agoYup. Headline writers just love the puns.