> He predicts a multimillion-dollar campaign through both traditional and social media. I predict that the campaign will spook the bejesus out of the consumer.

> He predicts a multimillion-dollar campaign through both traditional and social media. I predict that the campaign will spook the bejesus out of the consumer. Nothing says "beware" like a big corporation insisting, repeatedly and loudly, that all is well. Given that this will be Boeing's first foray into direct-to-consumer marketing, they're going to make big mistakes.