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I did a bit of a study of this as I was involved with a podcasting related startup at one point. It's really varied: - Most podcast consumption is via smartph
by michaelbuckbee 8y ago
I did a bit of a study of this as I was involved with a podcasting related startup at one point.
It's really varied:
- Most podcast consumption is via smartphone
- A big chunk of that is on iOS (because default Podcast app placement is inconsistent across Android flavors)
- Heaviest consumption during commutes
- Significant consumption during the workday: white collar people listening in the background - often from their desktop/web while or blue collar in place of radio and music
- You also have people doing things like playing video games and listening to podcasts regularly.
- ghaff 8y agoI guess I've never really understood the background sound thing. It's not like I need silence; I have no trouble working in a coffeeshop for example. But I mostly don't even turn on music as background much less something like a podcast. And, when traveling with people, one thing that always drove me crazy was the person whose initial reflex on walking into a room was to turn on the TV as background.
- dspillett 8y ago> I guess I've never really understood the background sound thing. I sometimes find complete or near complete silence off-puttingly artificial. It puts me in mind of an exam room. Any sound that does happen (including my typing) seems oddly exaggerated and therefore a little distracting. If I'm properly concentrating I don't notice, so often I'll put on something short for background noise as I start a period of trying to get something done and don't replace it when it finishes as the need has passed.
- LandR 8y agoI can't stand silence, I need the distraction from my own thoughts.