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> That $US20k seems to be purely marketing bullshit, aimed to sucker US buyers. :( Why is this a problem? In all luxury cars there are some options priced much

> That $US20k seems to be purely marketing bullshit, aimed to sucker US buyers. :( Why is this a problem? In all luxury cars there are some options priced much higher than the actual cost (e.g. fancy wheels). They exist to bolster the car maker's margins and help sell the lower end versions at lower prices, so you and the average buyers profit. Nobody actually needs Ludicrous, so pricing it like this is in no way immoral.

justinclift 8y ago
> Why is this a problem? It's only $20k in the US, and as other people have mentioned... it doesn't seem to have been $20k until this press release. If you have no problem with that, then no worries. ;)
alasdair_ 8y ago
>Why is this a problem? It's a problem because they are claiming it's a "$20,000 value" when it was sold for $5000 in the recent past and even right now, it costs far less than $20K in other countries. I'm a huge Tesla fan (I have an S and an X already) but every time they distort the truth in such an obvious manner, it significantly erodes my trust in them. Case in point: I really like the 2020 Roadster's specs but Tesla/Musk have stretched the truth one too many times for me to put down the $50K deposit until it ships and I've let others find the first bugs.