Reading his article I cant help but wonder why he isnt scaling his entire setup to help ALL farmers, regardless of what they are farming, to sell online. Cant h

Reading his article I cant help but wonder why he isnt scaling his entire setup to help ALL farmers, regardless of what they are farming, to sell online. Cant he create an online marketplace and onboard basically every portable vegetable? He should be able to replicate this same model with every veggie we got.