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So they are misattributing the additional sale to their suggestions instead of the product being an advertisement for itself.
by dearrifling 8y ago
So they are misattributing the additional sale to their suggestions instead of the product being an advertisement for itself.
- TeMPOraL 8y agoI suspect adtech industry would shrink down half its size if it could accurately attribute sales to ads. It sometimes smells as if it was standard practice to convince the client (intentionally, or unintentionally by also convincing yourself) that correlation is causation and therefore their success is attributed to ad spending.