What is different — generally — between the way Amazon determines prices, in your example, and the way Google determines the best search results? It seems they

What is different — generally — between the way Amazon determines prices, in your example, and the way Google determines the best search results? It seems they both use massive knowledge and technology advantages to determine something that’s in the best interest of the company... In fact almost all large businesses use these types of data to maximize profits, I would assume. Is there a functional difference between changing a digital page to optimize return and changing a store shelf configuration at Wal Mart to do the same? Because of course Wal Mart uses analytics to determine their store layouts and deal placements etc.