He could have done any of those things, but it's not relevant to the story. In this case what 'pre-revenue consumer play' means they were a company focused on s

He could have done any of those things, but it's not relevant to the story. In this case what 'pre-revenue consumer play' means they were a company focused on showing user growth before generating revenue, and the VC they pitched had more experience e-commerce companies (which usually have some revenue).