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The golden age of advertising started about ten years ago and we are starting to see its decline about now. The golden age of advertising for users that is, not
by Causality1 8y ago
The golden age of advertising started about ten years ago and we are starting to see its decline about now. The golden age of advertising for users that is, not advertisers. For over thirteen years we've enjoyed a web where power users can get their content for free using adblocking while the ignorant casuals supported our internet by looking at ads. I like to think of it as a symbolic repayment for all the time we spend doing free tech support.
That golden time is coming to an end I fear. More and more users are blocking ads, which has driven site operators to use more aggressive and more blocking-resistant advertising. I can see a time coming soon where ads are so intertwined with content it's effectively impossible to block them without crippling your browsing experience.
- IAmGraydon 8y agoWith all due respect, you may want to recalibrate your crystal ball. Native advertising was born a decade ago out of the very situation you describe. Publishers now sell their editorial space just like ad space. Want an article in Ars Technica about your product that’s disguised as a legitimate story? Just pay them $75,000+ and you can have whatever you like. The net effect of ad blocking is the complete corruption of editorial. The ads are so intertwined with the content because they are the content.