It's just something I've always heard other talking about. Although I started to look into it and there is some that believe it doesn't lag or lead that it's di

It's just something I've always heard other talking about. Although I started to look into it and there is some that believe it doesn't lag or lead that it's directly tied to GDP. The fate of the ad industry is directly tied to the overall economy, says Brian Wieser, senior analyst at Pivotal Research Group. That means when GDP falls, advertising falls in unison; it's neither a leading indicator before a downturn nor lagging indicator trailing the overall economy's performance, he says. "All of a sudden, a crisis is a good time to reassess all your behavior," Wieser says. "Advertisers scrutinize their budgets much more than they did in the past." From this article: https://adage.com/article/tech/industry-executives-report-uptick-talk-a-downturn/316309 https://adage.com/article/tech/industry-executives-report-up... Thanks for spurring me to dig into this a bit more.