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Article doesn't reference anything re: overall ad spend being down, just ad spend for newspapers specifically. Overall spend looks to be growing [1] so would as
by qwerty2020 7y ago
Article doesn't reference anything re: overall ad spend being down, just ad spend for newspapers specifically. Overall spend looks to be growing [1] so would assume people investing in more efficient channels.
[1] https://www.statista.com/statistics/272314/advertising-spending-in-the-us/ https://www.statista.com/statistics/272314/advertising-spend...
- cprayingmantis 7y agoYeah I guess my idea was more along the thought that as ads get less and less effective that the least efficient methods go first.