> Online blinded-to-publisher exchange-based ads are the most democratic mode of news support. The trouble with this model is that publishers like to have edit

> Online blinded-to-publisher exchange-based ads are the most democratic mode of news support. The trouble with this model is that publishers like to have editorial rights over ads. A left-leaning publisher, for e.g, will want to be associated with ads for an oil company or to generalize, not publisher wants to be associated with any outrage-of-the-day brand.