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Then why could papers coexist with radio and TV? Why are all three dying now? The internet allows hyper-targetting individuals - that's why money flows to the
by losteric 8y ago
Then why could papers coexist with radio and TV? Why are all three dying now?
The internet allows hyper-targetting individuals - that's why money flows to the web. Advertising efficiency.
Pace or quality of news was never a factor - hell, if you want quality traditional media's websites are still the go-to. Distribution is really the only eroded moat of value.
- na85 8y ago>Why are all three dying now? Ads. I can't block advertisements in any of those three formats, but I can on the web. I no longer consume television, newspapers, or FM radio other than CBC (public radio, mostly news and issues, no ads).
- losteric 8y agoAdblocking ad-supported websites is not a steady-state existence. Those websites will either shift to subscriptions, shutdown, or find the equilibrium of-difficult-but-not-impossible-to-avoid advertising I think the internet has overshot our attention carrying capacity and we're in for a crash as the pendulum swings back.
- ww520 8y agoThe mode of consumption, reading, is similar on the web and on the newspaper while radio and TV have different mode of consumption. As an example of precursor, radio news was pretty killed by TV news when it came out. When was the last time you listened to radio news sitting by the fireplace? People listen to radio news in cars while driving because they can't take their eyes off the road. Given a choice, people rather watch TV news than listen to radio news. Same thing will happen to newspapers vs internet news.