I share your wish and think that people are coming around to the idea of respecting places digitally. I've noticed that Big Agnes, for example, is pretty discr

I share your wish and think that people are coming around to the idea of respecting places digitally. I've noticed that Big Agnes, for example, is pretty discrete about the locations in their catalog. Last year there was a picture of a hot springs in an Idaho wilderness area and the caption was simply "secluded hot springs". As one of the people who started the 8th LNT "movement" (really just a haphazard attempt by myself and two friends to create a coherent "policy" stance to bring the multitude of conversations about social media impacts together under one banner) I appreciate you bringing that idea up and linking to the articles you did. LNT likely will never add an 8th principle (and in hindsight I wished we'd called the "movement" something else), but they were very responsive the idea and acknowledged the problems -- hence the social media guidelines they released. I think the fact that they did that was really courageous of them, given the potential for backlash by the "don't tell me what to do online" crowd. I'm also very emotionally invested in public lands (I moved cross-country to be closer to some of the wildest places in the lower 48 five years ago) and think that most people who are see the fact that social media impacts wild places, often negatively. Bummer about your friend's friend, but just goes to show just because people project an "outdoorsy" vibe doesn't mean they really care at all. Thanks again for linking to the articles you did, makes me happy to see someone else out there "gets it". Hope you have some great hikes this summer.