Conflicted here, because clearly the Cloudflare angle on publishing a piece like this is to establish themselves as the "climate-conscious" choice for dns/CDN/e

Conflicted here, because clearly the Cloudflare angle on publishing a piece like this is to establish themselves as the "climate-conscious" choice for dns/CDN/etc (among their competitors). While I really appreciate the required assumption that customers should care about the stance of their service providers re: their environmental impact, more cloudflare sales == more CO2 in the atmosphere. I guess it's better than higher sales for another less-responsible company, though. Still, the growth mindset is ever-present.