This article was an earthday content piece, but even by content-marketing standards it has a very high fluff:content ratio. Cloudflare's tl;dr is: 1) using edge

This article was an earthday content piece, but even by content-marketing standards it has a very high fluff:content ratio. Cloudflare's tl;dr is: 1) using edge caches makes you greener because you don't need to recompute on your own CPU's, and 2) we offset our energy with RECs. Oh, and of course they had to tie in Serverless in a half-hearted way. The RECs bit is interesting, but the cache efficiency bit is about as interesting as saving energy by not washing your hotel towels every day -- technically true, but overuse that line and it smells like greenwashing. More interesting topics would be talking about how to move their operations energy balance from RECs to actual renewables. Google is legitimately the corporate leader in this space (and general-corporate, not just tech-sector-corporate) -- they've given lots of talks about how they went from REC offsets to buying stakes in renewable farms to now their goal is to match consumption with renewables every hour instead of every day/month (ie the time shifting of renewables issues). GCP's tagline is they're the greenest cloud provider... that line is cute too, but there's more legitimacy and seriousness behind that claim than a metaphorical "help us save water and energy by not washing towels every day" flyer. Other more interesting takes on this topic are: - optimizing data center operations to minimize energy (again google/deepmind wrote the classic "AI can save HVAC costs" whitepaper on this) - actual placement of data centers around renewable hubs (when wind became a big industry in Iowa, for example, all the big tech companies brought some data centers there to take advantage of it) - looking at energy across the entire company (eg Amazon not really doing much around electrifying the transportation its service depends on)