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I believe what it does is economically incentivize more people to build renewable energy plants by paying them more for each kWh they generate. If you pay to co

I believe what it does is economically incentivize more people to build renewable energy plants by paying them more for each kWh they generate. If you pay to cover one ton of CO2 you are raising the price paid for renewable energy, such that more renewable plants will be built, such that some future energy need will pull from those plants instead, ultimately generating the total amount of energy the world demands but with one ton less CO2 released. I'm far from an expert though, hopefully someone will correct me if I'm wrong.

deleted 7y ago
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spaceheretostay 7y ago
There's a lot of "such that..." and hopeful language there. I don't see it playing out so easily as that in the real future. And it doesn't seem to me like any of this actually reduces Cloudflare's carbon footprint. Incentivizing other people to do things has no real bearing on whether or not they will do them (see Trump's dedication to bringing back coal for example) and also has nothing to do with Cloudflare's carbon footprint. They are grandstanding with this post. I see their technology as wildly beneficial to the planet, but the attitude that they can pollute and just "offset it" is ridiculous and I think, a major problem with how we are looking at addressing these problems.