3 ms·

Tell a good story. A strong narrative is much more engaging and memorable than a list of features. Your front page at http://getpolarized.io http://getpolariz

Tell a good story. A strong narrative is much more engaging and memorable than a list of features. Your front page at http://getpolarized.io http://getpolarized.io mostly consists of a huge screenshot. When I look at the screenshot, all I see is a PDF viewer with some highlighting. Everybody already has a PDF viewer included with their OS that supports highlighting; there's nothing interesting about that screenshot that shows me what is useful about Polar.

burtonator 8y ago
Good point!!! I'm going to revamp the home page to improve upon this.. part of the issue I have is that some of the features aren't really obviously cool once you don't have the whole. For example web page archival is kind of cool but it becomes a LOT more exciting when you add document management, highlighting, document sharing, etc.
- zestyping 8y ago
  Exactly! :)
- tripzilch 8y ago
  So, write a short pitch story where Anna has been using web archival for a month or so, while on the bus remembers this discussion on a topic she had with Jamie and having seen a relevant web article some time back. She then uses the search feature in the app on her phone to find it, highlights the important quote, and shares it to Jamie. BTW can Jamie receive this highlighted document if she doesn't use Polar? Say as a PDF? That would be cool, and really help spreading the word about Polar, simply by usage.
craftinator 8y ago
Narratives are a huge turn off for me. They always just feel like marketing gimmicks, and some my understanding and interest in a product. I'm perfectly capable of seeing a list of features, and imagining how well they apply to my situation. So, if you use a story, you will lose customers like me (n=1). That being said, I love the idea of Polar, and I'm going to be researching more about it.
- JohnFen 8y ago
  > Narratives are a huge turn off for me. Yes, I get very suspicious of them as well. But in this case, the site is heavier on the "what" than on the "why". A little more "why" would be welcome.

burtonator 8y ago

Good point!!! I'm going to revamp the home page to improve upon this.. part of the issue I have is that some of the features aren't really obviously cool once you don't have the whole. For example web page archival is kind of cool but it becomes a LOT more exciting when you add document management, highlighting, document sharing, etc.

zestyping 8y ago
Exactly! :)
tripzilch 8y ago
So, write a short pitch story where Anna has been using web archival for a month or so, while on the bus remembers this discussion on a topic she had with Jamie and having seen a relevant web article some time back. She then uses the search feature in the app on her phone to find it, highlights the important quote, and shares it to Jamie. BTW can Jamie receive this highlighted document if she doesn't use Polar? Say as a PDF? That would be cool, and really help spreading the word about Polar, simply by usage.

craftinator 8y ago

Narratives are a huge turn off for me. They always just feel like marketing gimmicks, and some my understanding and interest in a product. I'm perfectly capable of seeing a list of features, and imagining how well they apply to my situation. So, if you use a story, you will lose customers like me (n=1). That being said, I love the idea of Polar, and I'm going to be researching more about it.

JohnFen 8y ago
> Narratives are a huge turn off for me. Yes, I get very suspicious of them as well. But in this case, the site is heavier on the "what" than on the "why". A little more "why" would be welcome.