Isn't this last chance sort of page just as open to A & B testing as a sign up page? Your just checking to see how many users are leaving instead of entering. T

Isn't this last chance sort of page just as open to A & B testing as a sign up page? Your just checking to see how many users are leaving instead of entering. To answer my own question, it seems a little different, since making it hard to leave your site is probably decreasing your sites usability rather than increasing it. If it is easy for your customer to get started that is much different than making it hard for them to leave. I suppose I've come full circle while making this comment. I started thinking that you should optimize for keeping people and now think you should just try to make it easy for a returning user to get back into using their account. Almost didn't post my thoughts, but here it goes anyways.