There is a really, really good article from NiemanLab interviewing the Australian Broadcasting Corporation (ABC) about their use of Apple News notifications. Th

There is a really, really good article from NiemanLab interviewing the Australian Broadcasting Corporation (ABC) about their use of Apple News notifications. This notification spam is exactly what they/publishers want. The Apple News notifications are used to A/B test what gets clicks against all their competitors running the same story, and they use that Apple News notification clickthru data to tweak which headlines & notifications they send via their own app and on their own website - the platforms they really want you to use. Stat from the article: nearly 5% of the Australian population have opted in to the ABC's Apple News push notifications. Australia’s Public Broadcaster Is Using Apple News Push Alerts To Reach New, Younger Audiences http://www.niemanlab.org/2017/03/australias-public-broadcaster-is-using-apple-news-push-alerts-to-reach-new-younger-audiences/ http://www.niemanlab.org/2017/03/australias-public-broadcast... The full article is really worth the read - especially the part about the notifications the ABC were going to send to target female runners at sunset.