> If this is “what it takes” I think we have a bigger problem we need to solve. Well, yes - we do. Using publicity (via mass media and/or the legal system) is,

> If this is “what it takes” I think we have a bigger problem we need to solve. Well, yes - we do. Using publicity (via mass media and/or the legal system) is, at this point, one of the few recourses citizens (at least in the US) have against tech giants when they engage in morally-questionable behavior. In the idealized capitalist world, we could move to competitors, but the current situation is that a number of markets are extremely monopolistic (search engines, online markets, platform app stores) or duopolistic (mobile devices, computers, news aggregation) - and consumer apathy, combined with toothless or entirely missing regulation, trivialize the impact of anything except for the most visible of reactions. If there were stronger legal repercussions in cases like this, it would make publicity stunts unnecessary.