That's conveniently ignoring the various anti-competitive steps that companies like Facebook and Google have used to capture more and more traffic onto their ow

That's conveniently ignoring the various anti-competitive steps that companies like Facebook and Google have used to capture more and more traffic onto their own platforms, diverting it away from smaller independent communities by force, often via EEE-like tactics. Presenting this as some sort of rational merit-based decision by internet users, is disingenuous at best. Many of us have watched large 'tech companies' destroy our communities through monopolistic tactics.