In online retail, shipping speed and selection are what entice customers. I'd argue that the UX and promotion landscape are moot past a certain point. Fast shi

In online retail, shipping speed and selection are what entice customers. I'd argue that the UX and promotion landscape are moot past a certain point. Fast shipping and selection comes down to infrastructure. China is spread out, this means each FC must carry more stock on average, and you need more FCs per person to reduce shipping time. Markets like Japan and small EU countries are juicy targets for this reason (which is why you see so much investment there). And then there's 'regulatory challenges' Each FC requires large amount land, development, and employees. These types of projects require a high level of cooperation of the government to be worth the investment. This doesn't pair well with a government that is notoriously unwelcoming to foreign business.