4 ms·

A lot of their products contain eggs, which sort of defeats the purpose of making plant based alternatives.

• ggm 8y ago
  The quorn and tvp era was focussed on protein shortage and we understood how to make chicken things happen in bulk. It was efficient use of animal product to source binder in egg form deprecating the inefficient grazing behind pork, lamb and beef. Chicken farming is pretty intensive. (I'm skirting the moral aspect here) It wasn't initially about vegetarianism as a holistic view avoiding animal products, as much as fending off starvation from lack of food. If they had found a way to make beef farming productive enough I think they would would have gone there. The input was surplus product from a flour producer. I don't think they were radical vegetarians. They did subsequently get on the vegan bandwagon but had lost market momentum, and the whole 'fusarium is not a mushroom' and 'you are allergens' kind of killed it for a while.