Sometimes you’ll build up long lasting, trusting and mutually beneficial relationships with some of your best “customers” (a person you do business with inside

Sometimes you’ll build up long lasting, trusting and mutually beneficial relationships with some of your best “customers” (a person you do business with inside a company) you’ll even do business with these individuals across different companies. The times I’ve sent my customers something (be it a swag pack, bottle of drink or anything) it’s been really appreciated. A handwritten letter would be amazing! I did send a hand written thank you letter to a customer once (but the person is a good friend too so it didn’t count as much, although I thanked him for being a customer and wished him luck etc) and he was super excited and happy about getting a physical post card in such a digital age. It definitely is a good thing to do, and helps keep things human.