3 ms·

Seems to be much more of a US thing. As a European I'd use the category name for most of those. Some of the category names don't even match up - adhesive tape

• int_19h 8y ago
  The specific brands are usually country- or region-specific. It's just that you often don't notice the ones that have been genericized in your culture. Consider: thermos, escalator, linoleum, trampoline, zipper, scotch (as in tape), jeep, xerox, jacuzzi, dictaphone...
  • kraigie 7y ago
    >The specific brands are usually country- or region-specific. It's just that you often don't notice the ones that have been genericized in your culture I think branding to generic really depends on linguistics of target market, brand writers and brand saturation in target market. A brand name that is hard to pronounce is less likely to be used and how often do you think about the Slovakian pronunciation of your brand? The US being a large linguistically similar market would be more susceptible to this.