FWIW, I have never seen an Impossible Burger in any Safeway (or Whole Foods) in the Bay Area. And I somehow doubt they would have just stealth launched an enorm

FWIW, I have never seen an Impossible Burger in any Safeway (or Whole Foods) in the Bay Area. And I somehow doubt they would have just stealth launched an enormous chain without someone noticing; https://www.sfgate.com/food/article/Safeway-to-Carry-the-Plant-Based-Beyond-Burger-in-11174015.php https://www.sfgate.com/food/article/Safeway-to-Carry-the-Pla... there are plenty of articles like this about the Beyond Burger getting into different chains.