3 ms·

How about Q-tip? Band-aid? Adrenaline? Kleenex? There's quite a lot of them floating around. https://en.wikipedia.org/wiki/List_of_generic_and_genericized_

• kristianc 8y ago
  Seems to be much more of a US thing. As a European I'd use the category name for most of those. Some of the category names don't even match up - adhesive tape is definitely not what comes to mind for Durex for me.
  • int_19h 8y ago
    The specific brands are usually country- or region-specific. It's just that you often don't notice the ones that have been genericized in your culture. Consider: thermos, escalator, linoleum, trampoline, zipper, scotch (as in tape), jeep, xerox, jacuzzi, dictaphone...
    • kraigie 8y ago
      >The specific brands are usually country- or region-specific. It's just that you often don't notice the ones that have been genericized in your culture I think branding to generic really depends on linguistics of target market, brand writers and brand saturation in target market. A brand name that is hard to pronounce is less likely to be used and how often do you think about the Slovakian pronunciation of your brand? The US being a large linguistically similar market would be more susceptible to this.
• oneplane 8y ago
  I don't think any of those exist in my country. We do have some older people that call every PND a 'TomTom'.