Here comes billions of ideological vegetarianism and virtue signaling dollars. Might as well be a charity. Great business model. Lose money forever to chase

Here comes billions of ideological vegetarianism and virtue signaling dollars. Might as well be a charity. Great business model. Lose money forever to chase a shared ideological purpose for the benefit of investor's ideological salvation. It's like funding of the building of a church for the PETA crowd.