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> I'm specifically talking about the fact that the base model 3 ships with heated seats out of the factory but you can pay to have them unlocked with a software

> I'm specifically talking about the fact that the base model 3 ships with heated seats out of the factory but you can pay to have them unlocked with a software update. If you think this is a new thing, you haven't followed the car industry much. Just as an example, my 2002 el cheapo Peugot was bought without the option to show instantaneous MPG/average MPG/range/etc. Spend two hours soldering/gluing on the missing $2 toggle switch, ask a friend with the Peugeot Planet update tool to enable it in software, and Bob's your auntie. It goes much further than that though, especially when you get into chip tuning. Software upgrades that add 50 horsepower to your engine output are commonplace. But as for the "actively hostile to 3rd party repairs/mods", this part scares me to.

gambiting 8y ago
I can sort of understand the software differentiation - I have no issue with Windows Home and Pro editions having different price points even thought the code on the disc is identical for instance(maybe that's hypocritical of me?). But I do have an issue with paying for hardware(heated seats in this case) and that hardware being disabled until a payment is made. I don't know, it just feels different.
- plttn 8y ago
  You're putting the cart before the horse on the heated seat argument though. It's cheaper to have one factory line for the seats. Ideally you would pay the same price for the car without heated seats whether or not the hardware was physically there. It's the same thing they ran into with the software locked batteries. The goal is to have minimal overhead to try to drive costs down on Model 3, and making the SR just a software limited version of SR+ actually ends up pushing the overall cost down, rather than having to set up an entirely different line that does the cloth seats and the aluminum roof.
- jgibson 8y ago
  Think about it from a supply/configuration/logistics point of view. It might be cheaper to make 500k cars with 100% heated seats rather than 250k w/ heated and 250k w/o heated. Even if BOM cost is lower, the additional complexity due to the logistics and supply chain probably means it's more expensive to have both variants in production. That way people who want heated seats are subsidising the lower overall cost for those who don't. It also allows the next owner of the car to pay for that option at a later date if they want to. Almost every industry does this (there was a good case about oscilloscopes a while back, where the cheaper, lower bandwidth models just had a low-pass filter circuit installed).
  - agent008t 8y ago
    It makes sense economically, but still feels paradoxical. A similar example would be building houses with 3 bedrooms, where 2 bedrooms remain locked and inaccessible unless you pay for them. So a significant proportion of the population ends up living in 1-bed houses even though there is no scarcity of resource.

gambiting 8y ago

I can sort of understand the software differentiation - I have no issue with Windows Home and Pro editions having different price points even thought the code on the disc is identical for instance(maybe that's hypocritical of me?). But I do have an issue with paying for hardware(heated seats in this case) and that hardware being disabled until a payment is made. I don't know, it just feels different.

plttn 8y ago
You're putting the cart before the horse on the heated seat argument though. It's cheaper to have one factory line for the seats. Ideally you would pay the same price for the car without heated seats whether or not the hardware was physically there. It's the same thing they ran into with the software locked batteries. The goal is to have minimal overhead to try to drive costs down on Model 3, and making the SR just a software limited version of SR+ actually ends up pushing the overall cost down, rather than having to set up an entirely different line that does the cloth seats and the aluminum roof.
jgibson 8y ago
Think about it from a supply/configuration/logistics point of view. It might be cheaper to make 500k cars with 100% heated seats rather than 250k w/ heated and 250k w/o heated. Even if BOM cost is lower, the additional complexity due to the logistics and supply chain probably means it's more expensive to have both variants in production. That way people who want heated seats are subsidising the lower overall cost for those who don't. It also allows the next owner of the car to pay for that option at a later date if they want to. Almost every industry does this (there was a good case about oscilloscopes a while back, where the cheaper, lower bandwidth models just had a low-pass filter circuit installed).
- agent008t 8y ago
  It makes sense economically, but still feels paradoxical. A similar example would be building houses with 3 bedrooms, where 2 bedrooms remain locked and inaccessible unless you pay for them. So a significant proportion of the population ends up living in 1-bed houses even though there is no scarcity of resource.